They call it "serendipity"! It was a mystical moment in time when a savvy
woman with classic California beauty and God-given brains to boot, left her home in San
Francisco for a weekend in bucolic Mendocino back in September of 1993. Intending to
return home after her weekend with a newly charged battery, Lynda
Najarian instead discovered her exciting and prosperous future on the rise in the form
of a totally unique, whole-wheat baguette that sent her taste buds reeling and her
entrepreneurial instincts into overdrive. Immediately, she knew that she had to search out
and find the source of the mystical breadstick. She was inspired.
Much like King Arthur and his Holy Grail, Lynda's quest led her to the steps
of a baker named Judy, who was tenderly hand-making each foot-long stick of bread. Lynda seized this moment, and in a surge of brilliant clarity, named the yummy item 'Judy's Breadsticks of Mendocino' and began looking for a bakery in Marin County to service the Bay Area.
Never one to loaf, Lynda then went from store to store, starting in San Francisco
Marin, entrancing the owner or manager with with her Excalibur of Dough.
They tried it,
they liked it, and word of Judy's Breadsticks spread like wildfire throughout
Using the catchy slogan, "This isn't bread, it's therapy" (coined by a
zealous New York psychotherapist quoted in Focus Magazine), Lovesticks are now sold in hundreds of gourmet & natural grocery stores in Northern California and beyond.
Setting up shop in Marin County, the budding business bought a brand new van in January of '94, and
colorfully decorated it with the company logo Lynda drew in a script scribbled on top of a local artist's watercolor of the hilltop church seen as you enter the town of Mendocino.
The crowning moment was when she turned to the golden loaves and said, "I
thee, Lovesticks". Always being two steps ahead, she playfully thought
to place an
email address firstname.lastname@example.org on
the newly designed brown wax paper bread bag, becoming the first food company in the WORLD to have an email address
on a food package.
And boy, did they
get mail... new loyal subjects and fans from all over the Bay Area and kingdoms beyond took
their time and energy to send cyberspace love letters. They appreciate Judy's
handmade, wonderful, chewy, unique rich flavored 100% natural breadsticks.
As the staff of life, bread has always been the one constant
element of a meal. Throughout history families have gathered around the hearth
to share a
repast, bask in the glow of a warm fire, and share love and gratitude for all
Bread is the constant. It's an integral part of the meal, of the human experience,
sharing, of communion.
Lynda says, 'Judy's Breadsticks are a natural reflection of love and warmth... their
very texture and feel is sensual. What I like most is to channel positive thoughts and feelings...' then she grins adding... 'Don't tell anybody,
but I would have been thrilled with just that. The rest is gravy.'
I just connected with my Jr. High School boyfriend, after
We kind of picked up where we left off...
your Sweet Currant
Twigs have added to our wonderful weekends together...
we fed them to
"sweet current... just enough currents
and just enough sweetness to take the edge off...
How could something be so crunchy
and yet so tender at the same time?"
— Narsai David, KCBS, February 14, 2011
"Warning: These breadsticks are addictive. Cupid's arrow lurks in every sack."
— Marin Independant Journal
Click here for a list of the local stores
in California that carry our product.
Ali Najarian Hirt, our
future CEO. Dreaming up our next flavor...
Najarian Hirt, taste testing with her sister, Niki.
all grown up now and still doing our tasting...
Niki rides and jumps high 2016
Subj: Love those Breadsticks!
Just wanted to write and say how tasty the breadsticks
are! I love them!! I also notice you have added something
new: the silly, funny warning label!! I think that's great!!
At first I thought it was a real warning, and then I read
it, and I just laughed and laughed! Well, it's true! Your
breadsticks DO cause EXTREME PLEASURE!! Keep up the good
Subj: Your bread is the greatest!
Let me tell you, I have tried a lot of bread in my life,
but your bread is by far the best I have ever had. I'm hooked!
I recently tried your Sesame Lovestick and now I am constantly
driving back for more. As soon as I finish one I am on to
the next. Your Lovesticks have just the right amount of softness/firmness
and the right density. And I LOVE the sunflower seeds on
top... they are so fat and tasty! Just thought I would share
with you what a great bread you make.
Subj: I'm in Love with the Currant Twigs!
I buy your Currant Twigs at Piedmont Market and I'm up to two bags
a week. My favorite treat is dipping them in cottage cheese for a
snack or with a salad for dinner. Please don't ever stop making them!
Drowning in crunchy, sugary, whole wheat goodness.
I love to eat bread, it is the most important food - it
fits all we need. I love the history and the tale around
Unfortunately we can't buy them here in Germany.
-Thank you, Petra
Subj: Best. Bread. Ever.
I think the title says it all. I am *very* picky about what I put in my body, and even pickier about a good loaf of bread. One day my boyfriend surprised me with a loaf of lovesticks, happy with himself for stumbling across a bread he thought I would love for its simplicity. Oh, how he was right!